My paid search win. Below is data for one of my accounts. You'll notice around peak COVID crisis, our budgets were pulled. I acted quickly by pausing weaker keywords and ads to shift that budget over to our higher converting campaigns. The result, as you can see here, is that conversion rate increased, while CPA went down. Needless to say, the clients were happy.
Due to the NDA contract I signed, I cannot give much information about the projects I work on at Wavemaker.