Professional Experience
Want a condensed version? Check out my resume!
Also, check out some of my work samples here!
2012 - 2018
COSTCO WHOLESALE
Front End Assistant
Front End Cashier
Sales Rep
Team Lead - Merchandising
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Worked under high pressure
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How to deal with different personalities
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Techniques to drive sales
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The importance of product placement
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How to efficiently cross-train in other departments
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Good leadership skills
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How to lead a team to meet business goals
NOTABLE WIN:
Organized a team of 6 employees where I was responsible for merchandise returns, holiday preparation, and schedule coordination. Costco sales were up by +15% and I led the team to ensure that we were able to meet the demands of the increased workload.
DEPARTMENT OF CONSUMER AND BUSINESS AFFAIRS
Intern - Counselor of Civil Code
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Learned a vast amount of information in a short amount of time
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Neutralized heated consumers via phone call
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Counseled people on California Civil Code as it pertains to consumers and businesses
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Worked well in a fast-paced and minimally supervised environment
NOTABLE WIN:
Assisted a particularly irate tenant with landlord issues. Stayed on the phone with her for 30 minutes, answering questions and validating her concerns. Following the phone call, I wrote out an extensive email with additional actionable solutions. She called my supervisor the following week, having found a resolution based on my counseling and put in a good word for my workmanship.
APRIL 2012 -
JAN 2018
AUG 2017 -
DEC 2017
MARCH 2018 - JUNE 2018
CREACTIVE INC. AGENCY
Intern - Copy Writer
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Worked alongside sales in a B2B environment offering ground-up SEO services.
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Interviewed clients, identifying key attributes and providing 500-word blogs to be used in future marketing.
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Assisted the Creactive Inc. team in selecting a marketing plan best suited for their clients' needs.
NOTABLE WIN:
Writing several SEO optimized blogs for local small businesses to help them improve their organic rankings.
JUNE 2018
🎉 GRADUATED FROM CAL STATE LONG BEACH 🎉
Bachelors in Consumer Affairs
- Minor in Marketing
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CSULB President’s Honor List achievement
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CSULB Outstanding student award
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Member of Kappa Omicron Nu
JUNE 2018
VISITED GOOGLE IN IRVINE, CA
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Networked with a Google Account Manager who invited me on a tour to see the Google Irvine location.
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I learned more about Google marketing platforms and what it means to have 'Googleyness'
SEP 2018 -
APRIL 2019
NIS AMERICA INC. GAMING
Quality Assurance Analyst
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Reviewing and analyzing major video game titles to ensure the highest quality expected by end-users.
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Managing priorities and expectations in order to meet strict deadlines and milestones.
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Leveraging grammatical, spelling, and technical proficiencies to achieve fundamental goals while optimizing product marketability.
NOTABLE WIN:
Finding a solution for an in-game bug that was discovered days before our project was due. The solution helped eradicate the bug and expedite our workflow. The end product we delivered was highly rated and increased sales by +41%.
November 2018
VISITED BLIZZARD ENTERTAINMENT HQ IN IRVINE
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Networked with a Blizzard Senior Concept Artist who invited me to take a tour of Blizzard headquarters in Irvine.
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I learned that Blizzard's success comes from delivering a top quality gaming experience to its users, even if that means pushing back deadlines.
VISITED GOOGLE HQ IN MOUNTAIN VIEW, CA
February 2019
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Networked with another Google Marketing Manager who primarily worked on Chrome. He invited me on a tour to see the Google headquarters in Mountain View.
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I learned about Google's company culture and why taking care of your employees breeds productivity and growth.
April 2019-Nov 2019
MAILPIX
SEO Specialist
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Optimized company sites to increase Google ranking.
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Conducted thorough keyword research.
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Disavowed toxic backlinks.
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Coordinated with influencers to win high authority backlinks.
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Wrote quality copy to increase relevancy and ranking.
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Utilized app store optimization to achieve higher rankings in Play and App store.
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Dug into data using Google Analytics, Search Console, and AppsFlyer.
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Navigated WordPress to make site edits.
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Used SEMrush for competitor research and keyword ideas.
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Managed social media sites.
NOTABLE WIN:
Optimized our site to rank for Google's featured snippet, which drove free traffic to our app page. This optimization strategy led to +50% increases in organic installs and revenue. See it for yourself here!
Nov 2019 -
Feb 2021
GroupM - Wavemaker
Paid Search Senior Associate
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Worked in paid search platforms, such as Google Ads, Bing Ads, and Search Ads 360
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Day-to-day management of paid search campaigns, including pacing and optimization strategies.
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Ran search reports on a regular basis to mine for new keywords and ad copy.
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Worked cross-functionally with other marketing channels to ensure seamless brand messaging.
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Compiled a deep dive SEM report, which analyzed MoM data
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Using data to deliver insights and recommendations to clients.
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Utilized Excel to create pivot tables, formulas, graphs, and charts.
NOTABLE WIN:
During the midst of the COVID crisis, search campaigns were inevitably impacted. As the clients pulled back budgets on the accounts, I was able to quickly go in and pause underperforming keywords and ad copy to preserve budget and shift that extra spend to our top performing campaigns. The end result was that our conversion rate improved by +25%. This quick thinking helped reduce our client's worries and build trust.
Mar 2021-Aug 2021
ROOTLY HEALTH
Digital Marketing Specialist
*Rootly Health was one of three clients that I took on after Wavemaker (clients not affiliated with previous job whatsoever).
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Executed successful SEM campaigns from scratch
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Implemented landing page optimization
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AB tested: headlines, landing pages, and lead forms
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Developed a sales funnel to pinpoint opportunities for growth
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Built out an extensive lead magnet to increase email list
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Created SEO optimized blogs for the website and email list
NOTABLE WIN:
Creating a strong lead magnet that directly increased my client's email list by +60%, which resulted in 20% of users converting.
DISNEY STREAMING SERVICES
Brand Marketing Analyst
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Complete ownership of ClPeCo paid search, UAC, and Discovery campaigns in LATAM across 3 products (Disney+, Star+, Combo+)
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Track and optimize performance against key KPIs
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Build paid search campaigns to support new title releases
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Utilize Airtable to manage workflow and stay on top of approaching deadlines
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Monitor LATAM performance trends
NOTABLE WIN:
Successfully launched 2 new products and ran 3 promotions in the span of 4 months, winning thousands of conversions. The most notable win was our weekend promotion, which drove an +858% in sign-ups at a $3.49 CPA. Check it out here!
